Your Brand.
Tell us who you are and what you're selling.
Content Mix.
Set your posting schedule and content distribution.
Content Type Distribution
Customer Persona.
The more specific you are, the better the calendar. Be brutal.
Unaware
Problem Aware
Solution Aware
Product Aware
Most Aware
Building Your Calendar
Analyzing your persona, reverse-engineering top-performing content in your niche, and building post briefs with hooks, copy, and creative direction.
SCANNING NICHE PATTERNS...